Bundling seemed to be a way of “supercharging” an album’s chart performance. It’s because of a relatively new merch bundle policy, where an album sold with merchandise and/or concert tickets is ineligible for the Billboard charts.īillboard announced their rules change back in 2020 to curb bundling practices used with albums to drive market share and music sales. With Ye’s decision to keep the album exclusive to Stem players, Billboard says Donda 2 is ineligible for their charts. It’s time to take control and build our own,” West said in his since-deleted Instagram post about the Stem player. It’s time to free music from this oppressive system. “Today artists get just 12% of the money the industry makes. West made a stance ahead of the music’s release that he was ditching the traditional streaming platforms including Spotify, Apple Music, and YouTube for his release. A dozen more songs were released in the days after that, with a total of 16 released called V2.22.22 Miami. Last month, Kanye West hosted the Donda Experience Performance, a concert held at Miami’s LoanDepot Park that featured Ye debuting tracks from Donda 2 and performing songs with various artists, including material from last year’s Donda album.Ī day later, four songs from Donda 2 were released, but only to individuals who owned a $200 Stem player. Why is Kanye West’s Donda 2 ‘ineligible’ for Billboard charts? However, Billboard has said his album is “ineligible” to appear on any of their charts due to a specific technicality. Over the past several weeks, West unveiled his Donda 2 songs, first at a Miami listening party and then for customers who purchased his pricy Stem device, a portable MP3 player with additional music-mixing features. Pic credit: ©/Xavier Collin/Image Press Agencyĭon’t expect to see Kanye West’s new album Donda 2 on any Billboard charts unless the rapper changes his stance on its exclusive nature. Due to a specific policy, Kanye West’s Donda 2 album won’t appear on Billboard charts.
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